How much do car salesmen make?

According to CareerExplorer, entry-level car salesmen can expect to earn around $28,000 per year. Mid-level car salespeople will average around $35,000 annually while senior-level car sellers earn around $46,000 per year. Fewer than 10% of car salesmen will earn $65,000 annually or more.

Do car salesmen make good money?

The short answer is that most car salespeople don’t earn a whole hell of a lot of money. Dealership salespeople average about 10 car sales per month, and earn an average of about $40k per year. New vehicle sales rarely pay $300+ commissions, while used cars can sometimes pay $1,000 commissions.

How much does a car salesman make on a $30000 car?

If the invoice cost of a vehicle, for example, is $30,000, then the normal 5-percent profit would be $1,500 and the 25-percent sales commission on the sale would be $375.

Do car salesmen make 100k?

The simple answer is: 200 sales a year. The average car sales commission can run as low as $500 per car. That means you would have to sell 200 cars over 50 weeks or at least 4 cars a week to make $100,000 per year. How much you make as a car salesman comes down to two things at the dealership you work at – 1.

Can a car salesman make six figures?

Theoretically, the sky’s the limit. If you can sell 20 or 25 cars a month, and ‘hold gross’ (make a big profit) on each of them, you can make more than six figures annually. Most salespeople do not sell 25 cars per month, and holding gross on a new cars is virtually impossible these days.

How are car salesman paid 2021?

How does a car salesperson earn money? A car salesperson is likely to work with a car dealership and receive a relatively low starting salary. To compensate for this low base wage, they earn the majority of their money from sales commissions, which is when a salesperson gets paid a percentage of the total sale price.

Do car salesmen get free cars?

It depends on the dealership. Most have some kind of demonstrator program. Our salesmen paid a nominal amount each month to “rent” their demo. For any month they made their sales quota, either in number of cars sold or in gross profit, their demo “rent’ for tyhe next month was free.

Is car sales a good career?

Many people view a career in auto sales as a job filled with long hours and the need to employ hard closing techniques. However, a career in auto sales can be very rewarding. Those who are successful in auto sales understand that their success is not dependent upon the brand of car that they sell.

Is selling a car hard?

Whether you’re a salesperson or a general manager, it’s time to face reality: there are no “tricks” to selling cars. As you already know from this article, selling cars isn’t hard … it just takes work. Simply put, top salespeople react differently than average salespeople each time they meet someone new.

How much do BMW sales reps make?

Average BMW Group Sales Representative yearly pay in the United States is approximately $57,046, which is 9% below the national average. Salary information comes from 11 data points collected directly from employees, users, and past and present job advertisements on Indeed in the past 36 months.

Is being a car salesman worth it?

If you are willing to put in the work and get better at selling, then there is a possibility of a decent payout. While car salespeople don’t get paid as much as they used to, it’s still possible to make a good amount of money considering the amount of work is required.

How much does a Mercedes Benz car salesman make?

Average Mercedes-Benz Sales Representative yearly pay in the United States is approximately $78,357, which is 25% above the national average.

How do I gross my car to sell?

So if you want to raise gross, ask for bigger down payments. 2. Sell More CPO: Certified pre-owned cars have higher gross appeal than new or used. Train your salespeople to fully explain the benefits of CPO units, and make sure to certify a large number of units and isolate them from the rest of your inventory.

What are top paying jobs?

Here is a look at the top 100 highest-paying jobs:

  1. Cardiologist. National average salary: $351,827 per year.
  2. Anesthesiologist. National average salary: $326,296 per year.
  3. Orthodontist. National average salary: $264,850 per year.
  4. Psychiatrist. National average salary: $224,577 per year.
  5. Surgeon.
  6. Periodontist.
  7. Physician.
  8. Dentist.

What sales jobs make the most money?

Looking for a High-Paying Sales Job? Here Are 7 Roles to Consider

  1. Enterprise Sales/Account Executive. Average salary: $75,000.
  2. Pharmaceutical Sales Representative. Average salary: $81,798.
  3. Realtor. Average salary: $54,451.
  4. Medical Device Sales Representative.
  5. Sales Engineer.
  6. Software Sales Representative.
  7. Major Gifts Officer.

How many cars does the average salesman sell?

The average automobile salesman sells between 200 and 1,000 cars per year. Most average over one per day. Although many salesmen work partially for salary, many include ‘commission on sales’ as a significant part of their compensation, placing them under some pressure to sell cars.

How Much Do Car Salesmen Really Make?

This question first appeared on Quora: How much does a car salesman make in commission from the sale of a vehicle? The most appropriate response to each inquiry. Ask a question, and you’ll receive an excellent response. Learn from the best and gain access to exclusive information. You can follow Quora on Twitter, Facebook, and Google+, among other social media platforms. The quick answer is that the vast majority of automobile salespeople do not make a lot of money in their profession. Dealership salespeople make an average of roughly 10 auto sales each month and earn an annual salary of approximately $40,000.

That, however, is not the entire storyline.

A salesman who moves 20 automobiles per month would most likely earn $6-$8k, but a salesperson who moves only 8 cars per month will most likely receive minimum wage.

New vehicle sales seldom pay commissions in excess of $300, however used vehicle sales might occasionally pay commissions in excess of $1,000.

  • If you’re interested in learning more, the following is an example of how commission arrangements are set up in a typical volume brand dealership: The minimum commission amount is determined by almost all dealerships, and it is the smallest amount of money you may receive while selling a car.
  • In the automobile industry, a car sale that results in the smallest possible commission is referred to as a ‘mini,’ and salesmen despise minis.
  • In most cases, unless you’re selling a trendy model for sticker price, you’re unlikely to make more than $75 to $150 when selling a new automobile.
  • The majority of dealers pay their salesmen a 25 percent commission rate, which is calculated on the basis of gross profit less a ‘pack’ charge.
  • For example, you sell a secondhand automobile for $3000 more than it is worth.
  • $3000 gross profit less $800 Pack multiplied by 25 percent equals $550 commission.
  • This amount, on the other hand, is likely to contain earnings that salespeople never see.

Salespeople and management will receive even lower commissions as a result of this strategy.


Salespeople who fall short of quota are difficult to retain, primarily because they are often bad salespeople, and also because they are negative people who don’t make a lot of money and, as a result, drain the energy of everyone around them.

It is possible that you will be fired if you do not follow these instructions.

Salespeople who surpass their quota by 20% or more are more likely to obtain a rise in their basic commission rate.

Depending on how many you sell, your fee might go from 30 percent to 35 percent.

Pack costs and commission rates will be different for new and old automobiles, as well as for other vehicles.

Internet salesmen, for example, may not be compensated with commission at all; instead, they may be compensated with a flat price per delivery.


If you’re not willing to put in 50-60 hours per week, aren’t assertive enough to ask for the sale, and aren’t polished enough to make clients feel comfortable, you won’t be able to make any money in this business.

Every month, it’s all about selling a large number of automobiles.

Niche brand dealerships (for example, Jaguar, Porsche, Land Rover, Ferrari, and so on) may or may not be required to meet quota requirements.

It will be dependent on how many employees they have, how large their market is, and so on and so forth. In addition, they frequently provide reduced commission rates and monthly minimum guarantees. Additional questions on Quora include:

How Much Commission Does A Car Salesman Make? (And How Much Comes From Your Wallet?)

There are several incentives available at bargaining dealerships that might encourage a salesperson to steer you in the wrong route. Here’s how to fight back against it. A sinking feeling in your stomach should not accompany the signing of the paperwork for the purchase of a vehicle. However, there are a variety of reasons why you would consider doing so. Automobile ownership is one of the most significant financial commitments you will make in your lifetime. When purchasing a new automobile, the typical consumer takes out a loan of more than $30,000 to do so.

  1. That is a question that would make anyone feel uncomfortable.
  2. No matter which vehicle you purchase, our sales crew receives the same compensation.
  3. The majority of other dealerships, on the other hand, are different.
  4. To put it another way, the higher the price they can get you to pay for your new automobile, and the lower the amount they can get you to accept on your trade-in, the better their paycheck will be for the day after tomorrow.
  5. You are under no obligation to accept that.
  6. The key to buying wisely — and ensuring that as little of your money as possible goes toward your salesman’s next trip to Hawaii — is to be familiar with how most dealerships function.

The Car Commission Game: A Lay of the Land

Starting with a broad overview of the car-buying process, let’s take a closer look at each step. That can assist you in recognizing the areas where an automobile salesman may attempt to persuade you into purchasing anything you do not want. According to a general definition, the car-buying process is divided into two stages: All of the activities that take place out on the lot or at the salesman’s desk are considered the Front End. It entails assessing the value of your trade-in vehicle and negotiating the purchase or lease price of the vehicle you wish to purchase.

Finance and aftermarket warranties are two more areas that the dealership generates revenue.

In addition, we’ve developed additional materials to assist you during the process.

Because the purpose of this essay is to discuss how much commission a vehicle salesman earns, we’ll concentrate on the Front End.

That is where they derive their income from. There are a few additional important concepts to master in order to comprehend how things function — and how your selections may effect their financial situation.

Car Commission Warning Signs: Terms You Need to Know

Some fundamental ideas must be understood in order to comprehend how cash moves after a transaction is completed. The vehicle sales sector has developed a highly distinct insider jargon that is used only within the industry. According to the perspective of a salesman, there are various distinct sorts of commissions that they might receive.

  • First and foremost, there are ‘Minis.’ This word relates to the ‘minimum commission,’ which is an abbreviation. Many new automobiles are classified as ‘Minis,’ which is a typical occurrence. This is often a low figure, which may be as low as $200
  • ‘Flats’ are exactly what they sound like: they are just flat rates. Vehicles with a flat commission rate are assigned. If a dealership or manufacturer wants to encourage car salespeople to sell more of a certain kind of vehicle, they may turn it into a flat. ‘Spiffs’ are monetary incentives that can be used to move out of unsold inventory. It is the goal of a ‘spiff’ to put pressure on salesmen to move vehicles that are losing the dealership money by remaining on the lot. Purchasing a spiff does not necessarily imply that you are purchasing a subpar automobile. In fact, if you don’t mind purchasing a car that is older or less in demand, it might be a fantastic value. However, it will almost certainly result in a higher commission for the salesperson
  • Dealer Cashis something that automobile manufacturers would provide dealerships in order to promote specific models. Dealers may sell the car for less money and still make a profit because of the cash set aside. It is for this reason, as we have already demonstrated, that the dealer invoice price on a vehicle can be deceiving. Dealer Cash may result in a financial savings for you. However, it might also result in a higher commission for a salesman if they do well. That isn’t generally a major deal until they guide you toward a car that isn’t a good fit for you in order to accomplish your goal. (And some will make an attempt.) Holdback is the amount that a manufacturer pays to a dealership after the sale of a car is completed. The money will be used to cover some of the costs of financing that will be incurred in order to get a vehicle onto a dealership’s lot. (Dealerships are required to compensate manufacturers for the vehicles that arrive on their lot.) A common holdback amount is between 2 and 3 percent of the vehicle’s manufacturer’s suggested retail price (MSRP) or invoice price. It can fluctuate depending on supply and demand
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How to Protect Yourself from Excessive Car Commission

In order to determine if you’re going to purchase a small or a spiff, there are a few things to look for. Does it seem like there’s a way to tell how much of your money is going into the pockets of salespeople? Unfortunately, there isn’t a simple answer to this question. However, it is reasonable to state that used automobile sales are the most profitable of all types of business transactions. This is due to the fact that, as we demonstrate in this video, the margins on used automobiles are far bigger than those on new vehicles.

  1. Dealerships made 2.3 percent of their net earnings on new automobiles in 2017, according to the National Automobile Dealers Association (NADA).
  2. Consequently, we come to the laws for defending oneself from exorbitant automobile commissions.
  3. Rule 2: That is not the case with a dealership with a single cheap price, such as ours.
  4. However, in a dealership that operates on a profit-based commission model, this may explain why a salesperson may advise you to purchase a used vehicle rather than a new one.
  5. However, behind the scenes, it is possible that the salesperson is taking a larger percentage of the amount home with them.
  6. Providing you with a trade-in offer that is less than the genuine worth of your vehicle is another method dealerships and their sales staff may make extra money off of you.
  7. Keep in mind that accepting a lesser total is the same as paying a larger price in the long run.

Prices that appear to be too good to be true may be a warning indicator of underallowing or some other type of shady practice.

When negotiating, it’s OK to be firm and firm is good.

Here’s an illuminating passage from Motortrend’s Car Salesman Confidential: In addition, I’d like to point out that one of the couples on whom we earned the most money — Mr.

Happy — was also one of the most satisfied clients I had during the month.

A strange truth, but one that every seasoned salesperson can relate to: ‘The people who pay the most are always the happiest, whereas the people who receive absurd bargains are never pleased – ever.

(This is another another example of how Apple Autos is different.

Consequently, we do not bargain and instead provide you with our best pricing up front.) Rule 5: Be a decent human being.

And while we don’t agree with the techniques employed by other dealerships, we don’t believe that the people who employ them should be treated unfairly as a result of their actions.

The average salesperson earns between $40,000 and $50,000 per year, with a considerable number of salespeople earning less than $20,000 per year.

You are not obligated to participate in that system.

Where there is no financial motivation for them to sell you anything other than the perfect automobile for you to drive away in.

And following that, here are nine more questions you should absolutely ask your friends. In Shopping Tips|No Comments » Posted in Shopping Tips

How Much Does a Car Salesperson Make?

  1. Guide to a Career
  2. PaySalary
  3. What does a car salesperson make in a year?

The Indeed Editorial Team contributed to this article. The date is February 22, 2021. Selling automobiles has proven to be a rewarding and exciting job choice for people all around the United States of America. Car salesmen are normally educated to a high school diploma and employed by automobile dealerships. If you are considering a career as a vehicle salesperson, you will want to know how much money you can expect to make in this field. A car salesman’s typical compensation, how they earn their paychecks, and what you can do to enhance your wage as a car salesperson are all discussed in this article.

What does a car salesperson do?

Car salesmen spend their days demonstrating automobiles to prospective clients, aiding them with their purchases, and negotiating sales agreements. A automobile salesperson’s primary responsibilities also include the following:

  • Customer service representatives greeting and presenting themselves to potential customers Clients might benefit from consulting the dealership inventory in order to choose the ideal automobile for their needs. Providing answers to concerns regarding car specs
  • Involvement in sales negotiations between a dealership and its consumers
  • In charge of supervising the signing of sales contracts

Jobs in the Automotive Sales Industry on Indeed

What kind of salary does a car salesperson make?

Salary for car salespeople varies depending on a variety of criteria, including the amount of experience the individual has, their education level, and their geographic area. Salespeople at automobile dealerships are frequently promoted or given increases after several months or years of service with the same company. In the United States, the average compensation for a vehicle salesperson is $66,731 per year.

How does a car salesperson earn money?

The vast majority of automotive salespeople are employed by automobile dealerships. They are often compensated with a minimal salary and earn the majority of their income from commissions. When it comes to commissions, they are computed depending on the profit that the dealership makes from the sale of a car, and salespeople typically receive roughly 12 percent of the total profit from each transaction. Every month, automotive salesmen typically have a sales quotation of between 8 to 12 vehicles.

The amount of money a vehicle salesman gets in a month or in a year is mostly determined by their abilities as a salesperson.

If they fall short of fulfilling their quota on many occasions in a single year, their yearly revenue may be subject to substantial swings in either direction.

How to earn more money as a car salesperson

If you work at a car dealership, there are various methods you may take to boost your income, including the following:

  1. Consider furthering your education
  2. Refine your sales methods
  3. And get knowledge from your coworkers. Maintain an eye on the employment market
  4. Make use of your available resources.

1. Consider higher education

College degrees are not normally needed of car salespeople in the United States. Many effective automobile salespeople hold high school diplomas or GEDs as a minimum requirement. Car salesmen, on the other hand, may opt to enroll in classes in order to get a bachelor’s degree in order to increase their basic wage. A bachelor’s degree in sales, business, administration, communication, or a variety of other subjects may be advantageous for a vehicle salesperson.

For suitable personnel, many dealerships offer management and leadership jobs, which usually entail greater average salaries than other positions in the company.

2. Improve your sales techniques

Developing your sales abilities is essential if you want to have a successful career selling automobiles. The use of excellent sales strategies can assist you in selling more automobiles and meeting or exceeding your monthly targets. The majority of sales strategies are based on determining what a customer need and then demonstrating how your product will answer that requirement. It is necessary in the automobile business to speak with your consumers and find out what they are searching for in a vehicle.

Related:Discover What It Takes to Be a Sales Representative

3. Learn from your coworkers

One of the most effective methods to learn sales skills is to observe and learn from the successful salespeople in your company. Watch how your most successful colleagues connect with consumers and execute their sales. Invest time in developing connections with other salespeople and asking them to explain their processes or provide comments on how you may improve. It is possible that if you approach them with a genuine want to learn, they will be prepared to offer some of the secrets of the automobile sales trade.

4. Keep an eye on the job market

Comparatively speaking, certain dealers are more likely to give higher base incomes and commission percentages than other dealers. Car salesmen who search job ads on a regular basis may be able to discover a position that would allow them to improve their annual income. A higher-paying position in the same field may be a fantastic opportunity to further your career, even if changing jobs frequently is not recommended. Continue reading: How to Make a Career Change

5. Use your resources

For auto salespeople who are struggling to reach their monthly quotas or bring in new clients, it may be necessary to seek outside assistance. If you want to enhance your sales abilities and become a more effective salesman, you may find hundreds of materials online that can assist you. Lectures, seminars, publications, articles, continuing education courses, and webinars are examples of what is available. If you are prepared to put in the time and effort to improve your sales talents by exploring these resources, you may be able to obtain the knowledge you require to take your salesmanship to a higher level of profitability in the future.

How Much Commission Does a Salesman Make on a New Car?

In general, commissions on new car sales vary from dealership to dealership, although the typical range is between 20 and 30 percent of the gross profit. The amount of profit earned by each dealer varies as well. Overall, a skilled salesperson at a well-known dealership can earn more than $50,000, but the typical salary is somewhat lower. The reason for this is due to two factors: sales that result in just ‘small’ commissions, as well as the additional cost of the dealer ‘pack.’

How New-Car Commissions Are Calculated

In principle, salespeople at new automobile dealerships are compensated largely on a commission basis, with commissions ranging from 20 to 30 percent of net earnings, with 25 percent being the most frequent percentage. In practice, determining how much salespeople are paid and how they are paid might be more difficult to determine. For example, most new automobile sales are divided into two stages: the actual sale and the financing of the purchase, with the salesperson’s compensation depending only on the actual sale of the vehicle.

  1. You might be wondering how the dealer manages to stay in business.
  2. Consider the following scenario: the invoice cost of the automobile is $25,400 at the dealership.
  3. $1,270 is the amount of profit made on that $25,400 automobile at a 5 percent margin.
  4. There is, however, a catch.
  5. The dealer may determine that the target price for the automobile is not the invoice amount of $25,400 plus the 5-percent commission, or $26,670, but rather the invoice amount plus the 5-percent commission, or $26,670.
  6. The dealer believes this is a fair bargain for him and his customers alike.
  7. The outcome for the salesman is not quite as positive as it may have been.

Instead, the salesman receives a ‘mini,’ which is slang for a set minimum amount on the transaction in the automotive industry. If the small is included in this $24,000 sale, it might be worth little more than $125.

The Pack

When it comes to new vehicle sales, ‘the pack’ is another another aspect that influences how much money a salesman makes. The pack is an arbitrary sum that the dealer may include in the dealer invoice to cover expenditures such as preparation, transportation, and any other charges that the dealer deems necessary. It is just a means for the dealer to assure that he is making money by minimizing the sales commissions he charges. As an example, if the invoice cost of a car is $30,000, the regular 5-percent profit on the sale would be $1,500, with a 25-percent sales commission of $375.

Adding the $400 pack, however, brings the total cost to $30,400.

The adjusted commission after the pack, which is included in the cost, is just $275, which is only 25 percent of the total.

Minor Upsides

Given that the average car salesperson makes about 10-or-11 sales per month, the combination of cars selling at a loss or at a reduced profit, which generates a $125 mini-commission, and other commissions reduced by packs added to the invoice cost, suggests that being in the auto sales industry is unlikely to result in anyone becoming wealthy in the near future. Fortunately, car salespeople frequently earn additional money via bonuses, which may be paid for selling a set number of automobiles in a 30-day period or for selling add-ons such as corrosion protection and undercoating.

A competent salesman may wind up with as much money in their pocket from the sale of add-ons as they do from the commission on the sale itself if they are successful.

How Much Can a Car Salesman Make?

At the end of the day, money is the most essential thing to almost everyone on this world (after their health, family, and so on). In accordance with Maslow’s hierarchy of requirements, when our psychological needs (such as food and water) are addressed, we move on to our safety needs (such as shelter and clothing) (personal security, employment, resources). That, without a doubt, indicates that generating revenue is a primary concern. That raises the issue of how much money can a vehicle salesman make in a day.

See also:  Bleeding ABS brakes? (Question)

I’ve also worked with salesmen who barely scraped by on their commissions.

Here’s an example of how much a vehicle salesman may earn.

A car salesman’s income is tied to their effort and skill level

The pay of a vehicle salesperson is directly proportional to their amount of effort and expertise. For example, someone who is new to the company and is just beginning to learn their skill may find themselves on a salary-based pay plan for the first 90 days of their employment. For the first three months on the job, this fixed pay plan would ensure a monthly salary of around $3,000 or higher. After 90 days, car salespeople’s pay is typically based solely on commission, though more and more dealerships are experimenting with hybrid compensation plans that include both a salary and commission in the hopes of attracting more college-educated individuals to a career in the retail automobile industry in the future.

Sales professionals are similar to athletes (stick with me here), in that they must practice in order to develop on a consistent basis.

Top automotive sales experts constantly train and rehearse in order to ensure that they ‘never make a mistake.’ If you haven’t already, you might find the following article interesting: What to Do If You’ve Been Swindled by an Automobile Dealership

What does a bad car salesman make?

Those who do not practice or improve their skills (or those who sit aimlessly at their desk waiting for a customer to come in — the sad reality is that this represents the work ethic of a large number of car salespeople nowadays) rather than proactively seeking out customers will typically find themselves at the very bottom of the pay scale, if they are not already there. This implies that they may be earning between $2,000 and $3,000 per month depending on their position. I don’t want to label them as ‘bad’ salesmen; rather, I would characterize them as uninspired salespeople; nonetheless, the reality remains that they will only be earning a few thousand dollars each month.

What does an average car salesman make?

Salespeople make between $3,000 and $4,000 per month on average, and by average I mean someone who sells around 8 automobiles each month. Above-average salespeople, those who sell between 10 and 12 automobiles each month, may expect to make between $4,000 and $6,000 per month in commissions. Even while selling 8 to 12 automobiles a month isn’t going to make you rich, it may give a reliable source of revenue. Furthermore, the transition from ‘above average’ salesman to ‘superstar’ can result in a significant rise in profits, one that is practically guaranteed to exceed the six-figure mark in earnings.

What does a great car salesman make?

Best-in-class manufacturers (of whom there are very few) who are capable of selling between 25 and 50 vehicles per month can often make between $150,000 to upwards of $500,000 or more per year. It has been remarked, ‘that’s not chicken feed, that’s some heavy duty money,’ and this is true. Moreover, no college degree is required; all that is required is that you work on your craft (take advantage of training opportunities, never assume that there is nothing more to learn, use social media platforms to build your own brand, and constantly practice and rehearse your sales techniques) and put forth the necessary effort.

The most effective vehicle salespeople I know realize that nothing occurs unless you first connect on a human level with your consumer and then continue to sustain that level of connection indefinitely.

A large number of novice salesmen choose to concentrate their efforts on the next transaction.

If you want to make more than six figures as a car salesman, here is one way to go about it, according to some sources.

And that’s how auto salespeople make their money: from nothing to ‘you’ve got to be joking, I had no idea you could make that kind of money,’ and everything in between. That is one of the things that makes the automobile industry so wonderful!

Types of pay plans for car salespeople

I’ve seen far too many various sorts of salesperson compensation programs in my 42+ years in the retail vehicle business to keep track of. Each pay plan I worked under had one thing in common: they were all designed to maintain total salesperson compensation below the industry benchmark range of 18 to 22 percent of expenditures. This was true at every stop in my career (more on thathere). The vast majority of compensation plans (98 percent) adhere to these industry standards. As a result, regardless of whether a salesperson received 35 percent of gross profit or 15 percent of gross profit on a contract, the remuneration never actually surpassed the 18 to 22 percent standard due to the other factors at play.

Simple: every commission plan has provisions built in that reduce the proportion of a sale’s gross profit that is commissionable.

The size of the pack will increase in proportion to the amount of money spent by the shop.

That implies that every time a salesman completes a transaction, $1,500 is deducted from the gross profit before the commission is determined.

What’s really interesting is that when you factor in everything that goes into a salesperson’s commission (percentage of gross profit, unit bonuses, manufacturer bonuses for selling specific models or meeting individual goals), the average commission for selling a car is usually between $400 and $500 on average.

Does a car salesman make more selling luxury cars?

Additionally, most luxury businesses have a tendency to create commissions that are slightly greater than the industry average. This is simply due to the fact that gross earnings are often larger when compared to volume brands such as Chevrolet, Toyota, and, for example, Honda. As a Sales Manager at a Pontiac dealership (yes, there was a time when Pontiac was a brand) in the mid-1990s, I recall having two salespeople who each earned in excess of $150,000 per year (selling Pontiacs), while I, as their Sales Manager, earned far less!

That group of salesmen would even employ their own 1099 ‘staff’ to assist them with all of the client follow-up and relationship-building activities.

However, the entrance hurdle to a luxury shop may be higher (i.e., they are unlikely to recruit just anybody). Regardless, as you can see, there is a great deal of money to be gained in the retail automotive market, especially in the United States.

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Car Salesman Confidential: How We Get Paid

I work as a commission-based sales representative. Every time I sell a car, I receive a commission payment. My commission is calculated as a proportion of the gross profit. My salary at the dealership where I work is 25 percent of the ‘front-end’ profit and 5 percent of the ‘back-end’ profit, respectively. The profit made on the front end is based on the price of the automobile when it is purchased. We make money on the back end of the transaction through financing and any additional products or services we sell you, such as extended service contracts or GAP insurance.

  • If a client finances via the dealership and we generate $1000 in revenue on the back end, I receive an additional 5 percent, or $50.
  • I believe that the majority of people are aware of this to some extent.
  • Without a sale, I am not compensated for my time.
  • For example, if you come in and ask me to take you out for a few test drives, and I work out the figures with you, and you take up three or four hours of my time, but you leave without purchasing a vehicle.
  • I have received no monetary compensation for the time I have just spent with you.
  • Prior to working in the vehicle sales industry, I had always been paid either on a salary or on an hourly basis in my previous jobs.
  • When I worked for a company as a salaried employee, I received a set monthly salary as long as I performed my duties.
  • Because I hadn’t sold a vehicle during that particular week.
  • Furthermore, it drastically alters your perspective.
  • This is a scenario that many people have imagined.
  • That is what it is like to work in commission sales.

Do you believe that a lion resting in the veldt, having gone days without eating, looks up and sees an antelope grazing in the grass a few hundred yards distant and thinks to himself, ‘Naaah, I’ll leave that guy go, and get the next one?’ A hungry lion isn’t bothered by the fact that the antelope is ‘simply staring.’ He’s going to stomp on it and devour it whole.

  1. This is what drives the salesperson’s efforts.
  2. For this reason, we put up with the long hours, as well as the roadblocks and delays that the ordinary consumer throws our way.
  3. And what is our remuneration?
  4. In the event that you are able to sell 20 or 25 automobiles every month and ‘hold gross’ (make a significant profit on each of them), you may expect to earn more than six figures per year.
  5. There are guys like Joe Girards – who once sold 18 automobiles in a single day – and Grant Cardones, sales experts who make more than some CEOs, and there are people like them.
  6. No matter what they say in sales meetings, not everyone has the ability to be a Michael Jordan or a LeBron James.
  7. There is a minimal commission or ‘mini deal’ at every dealership, which is known as the ‘mini deal’ in the industry.

A mini-deal is worth $125 at my dealership, according to my calculations.

If you sold one automobile at $125 a pop, how many cars would you need to sell to make a living?

That works out to approximately 12 each month, which isn’t too awful.

Alternatively, $18,000 per year before taxes.

At my dealership, the typical commission is around $550 every vehicle sold.

So, if you’re a typical salesperson who sells 10-12 vehicles a month, which is the national average, and each car you sell earns you a $550 commission, how much money have you made so far this year?

Alternatively, $79,200 per year before taxes.

but it’s certainly not the life of Donald Trump.

So, what motivates individuals to work in the automobile industry when the money isn’t great?

You never know when you’ll sell nothing and make nothing.

Then you make another $100, and later on you receive a bonus from the manufacturer, which allows you to make another hundred dollars, for a total of $1200 for a few hours of labor.

Because it is this optimism that keeps the auto salesman going, and it is this hope that he or she will hit a home run next time.

However, if you work in commissioned sales, you must have a little bit of the gambler’s spirit in you.

He came in with a friend of his and asked to have a test drive in an older Mustang we had on our property, a Mustang that had been sitting there for a long period of time.

He returned a few days later with the same buddy, but I was preoccupied with another client at the time, so a friend of mine who serves as my ‘floor partner’ assisted him in his endeavors to find a solution.

This young man was a strong negotiator, and it took us somewhere between four and five hours to get him to a conclusion.

We were able to sell the automobile for less than we had invested since it had been on the lot for about 60 days and we were on the verge of sending it to auction, which would have resulted in a far larger loss for the company.

He responded affirmatively.

‘Oh, perhaps a couple of thousand dollars each,’ he responded.

The fact was that it was a mini-deal, and after splitting the proceeds two ways, we each made a whopping $62.50.

That’s not going to happen, dude! You wouldn’t be able to make a life that way!’ Tell me everything about it. Additional information from Car Salesman Confidential:

How Much Do Car Salesmen Make?

Anyone who has purchased or rented a car understands that it
is a significant investment. Prices appear to be escalating at an alarming rate. What about the salespeople (and ladies) who are responsible for selling these automobiles? What kind of compensation do they receive?

What Is an Average Salary of a Car Salesman?

A car salesman’s typical compensation in 2018 was $41,539, according to the website, with a range of around $19,000 for those earning in the poorest 10th percentile and almost $83,000 for those earning in the 90th percentile. The median income is the value over which half of the population earns more and half earns less. Top-earning salespeople undoubtedly earn more than this, but this is a difficult and demanding business in which to succeed. Car salesmen often receive a variety of perks as part of their employment with the dealership, including health insurance, a 401(k) plan, and other standard employee benefits.

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Car Salesman Job Description

The primary responsibility of a car salesman is to sell automobiles. It is important to remember that there are other parts and obligations of the work to consider as well, but at the end of the day, the success or failure of a car salesperson is determined by the number of vehicles sold. Car salesman often carry out a variety of jobs and responsibilities when attempting to sell automobiles to clients, including the following:

  • Discussing the advantages of several models and assisting clients in determining the ideal models for them based on their requirements, price, and other factors
  • Organizing test drives for potential purchasers
  • And Negotiating the sales or lease price of the vehicle and arranging for any trade-ins that the customer may have are some of the responsibilities. Demonstrating the different choices and trim levels available for the models, in addition to after-purchase services such as service warranties, loaner vehicles (if available), repair and service options, and other amenities
  • The preparation of all of the documentation related with the sale or lease, which includes obtaining clearance from your management and the finance department

In today’s world of automobile sales, good salesmen must be able to communicate effectively with their clients. We have moved on from the stereotype of the auto salesman as a fast-talking someone who may or may not be dressed in flashy apparel. Today’s automotive salesman must be able to function as both a salesperson and a consultant. They must be perceived by prospective purchasers as being helpful rather than being overbearing. The internet is also having an influence on the job description of automobile salespeople.

Automobile dealerships must also be prepared to deal with intelligent customers who have done a great deal of research online before even stepping foot in the showroom.

At most dealerships, salespeople are rotated across the floor, so it might take several hours for a salesperson to meet with enough potential customers to create a significant quantity of sales.

How Do Car Salesmen Get Paid?

Despite the fact that some auto salesmen earn a base income, the majority of their remuneration comes in the form of commissions depending on the number of vehicles they sell over a specified period of time. Commissions are frequently calculated as a function of the price of the car sold as well as the profit margin earned by the dealer on that vehicle’s sale. On the sale of a vehicle, a car salesman may earn up to 25 percent of the dealer’s total profit, depending on the circumstances. Moreover, salespeople may be enticed to promote high-margin extras such as extended warranties and other add-ons that can increase their overall revenue on a per-car basis.

Manufacturers may provide particular incentives to dealers in order to encourage them to sell specific models. The same is true for dealerships themselves, who may give more remuneration in order to incentivize their salespeople to sell specific models or to push specific features on clients.

Dealerships Affect How Much Car Salesmen Make

The amount of money that a car salesman earns is influenced by a variety of elements that are linked to the dealership where they are employed. Increasing the number of luxury automobiles sold at the dealership may result in larger commissions per sale for the salesperson working at the dealership. However, because of the high cost of these cars, it may be more difficult to sell a large number of them. The salesperson does not receive a standard amount of the transaction or the dealership profit, therefore how the dealership sets up the compensation structure for its salespeople will have a significant influence on how much the salespeople at that dealership make.

Accomplishing any of these objectives might result in higher remuneration for the salesperson involved.

Job Growth Trends

According to the Bureau of Labor Statistics, between May 2018 and May 2019, overall employment at retail vehicle dealerships increased by around 1 percent in the United States. This comprises occupations other than sales representatives. According to the Bureau of Labor Statistics, retail sales are expected to expand at a rate of 2 percent each year until 2026. Many changes are taking place in the car dealership industry, including changes in how automobiles are sold and changes in the way potential buyers look for their next vehicle.

This is, in many ways, a reflection of the changes that many different sorts of retail enterprises are experiencing and are being influenced by.

Today’s world makes it simple for car buyers to browse online, compare costs of the same vehicle as well the amenities offered by a certain dealership, and make an informed decision.

Top salespeople will continue to be required to assist consumers through the car-buying process in the future.

Car salesman salary in Florida ‐ CareerExplorer

Approximately 1% increase in overall employment at retail vehicle dealerships was reported by the Bureau of Labor Statistics between May 2018 and May 2019. In addition to sales roles, there are other positions available. Overall retail sales growth is expected to average 2 percent each year until 2026, according to the Bureau of Labor Statistics. Many changes are taking place in the car dealership industry, including the way automobiles are sold and how potential buyers browse for their next vehicle.

Several aspects of this are symptomatic of the changes that many different types of retail enterprises are experiencing and that are having an influence on them.

For automobile purchasers in today’s world, it’s simple to browse online, compare pricing for the identical vehicle, along with any additional amenities given by a certain dealership.

To assist consumers through the car-buying process, top-notch salesmen will continue to be required. To be successful in the automotive industry today, salespeople must adopt a consultative approach to engaging with their clients rather than the hard-sell of previous years.

Car salesman earnings by seniority

Estimated figures based on the greatest and lowest earning sectors, respectively.

Car salesman salary by state

State Name Average Salary
California $40,165
Florida $39,106
Illinois $33,280
North Carolina $39,696
New York $40,135
Texas $36,545

How do car salesman salaries compare to similar careers?

Car salespeople in Florida make 12 percent less than their counterparts in other states. They make less money on average than entrepreneurs, but more money than sales managers.

Career Median Salary
Entrepreneur salary $55K
Account manager salary $50K
Marketing manager salary $47K
Advertising manager salary $58K
Car salesman salary $39K
Recruiter salary $46K
Real estate agent salary $39K
Sales representative salary $41K
Sales manager salary $41K

CareerExplorer is the source of this information (Aggregated)

How Much Do Car Salespeople Make?

From the belief that they must sell in order to make money, the stereotype of a vehicle salesperson who is quick to speak and never takes no for an answer has developed. Despite the fact that selling is the name of the business, there are various methods for auto salespeople to make money, and the pay for each is vastly different.

What Do Car Salespeople Do?

At a vehicle dealership, the salesman is the person with whom purchasers have the most contact. They spend the most of their time demonstrating different automobiles to consumers, aiding with test drives, negotiating contracts, and other duties. Because most consumers come to the dealership in the evenings and on weekends, the hours are often extended and may cover nights and weekends. In most cases, the salesman will introduce themselves to potential consumers. They assist the buyer in evaluating the inventory in order to locate a vehicle that fulfills their requirements.

They are also in charge of negotiating the automobile sale and supervising the purchasing procedure.

What Is the Average Salary of a Car Salesman?

A car salesperson earns an average of $40,935 per year as of 2021, according to the Bureau of Labor Statistics. The ability of a salesman to generate revenue will have a significant influence on how much money they may earn. High-quality, knowledgeable automobile salesperson may earn significantly more money. Salespeople in the 90th percentile earn $79,500 a year on average. The most successful automotive salesmen are typically those who have the greatest experience and possess outstanding sales abilities.

The 25th percentile makes barely $23,000 each year, according to the data.

Due to the fact that luxury automobile salespeople sell higher-value vehicles, they tend to earn a bigger commission.

How Do Car Salespeople Earn Money?

The majority of vehicle salespeople are employed by a dealership. They are paid a little basic wage by the dealership, but the majority of their income comes from commissions.


Car salesmen are compensated with a basic pay. The base wage is quite low and would not be sufficient to support a family. The base wage will be determined by the dealership, thus it will vary.


Every vehicle sold results in a commission being paid to the salesperson. The fee may vary, but it is always calculated on the basis of the dealer’s total profit from the transaction. The majority of dealerships establish a minimum commission amount, which is the smallest amount of money a salesman may receive from a single purchase transaction.

The vast majority of new automobile sales just pay the bare minimum in commission. It is customary for commission rates to be approximately 25 percent. They receive a commission for each vehicle sold, and those who sell a large number of vehicles can make a substantial amount in commissions.


Manufacturers provide incentives to dealers to sell specific models, particularly at the end of the year. In addition, dealerships may provide salesmen with incentives in order to encourage them to sell more of certain models. The incentive might be in the form of a bonus or a larger commission % on certain particular automobiles, for example.


The majority of dealerships establish a monthly quota for their salesmen. Salespeople who do very well and surpass their quotas may be eligible for a bonus (or a raise in their commission rate). Dealerships may also establish additional criteria for awarding incentives to their salesmen.

How Car Salesman Get Paid

Salespeople are usually required to meet monthly targets set by the dealership. Customers that do very well and surpass their quotas may be eligible for a bonus (or a raise in their commission rate). Besides the above-mentioned metrics, dealerships may also establish other criteria for awarding incentives to sales representatives.

Consider a different career car salesman’s pay

a salary ranging from $0.00 to $20,000 per year — A car salesman earning this level of compensation is regarded to be either substantially failing or simply not trying hard enough to succeed. The employee may have a negative attitude, be afraid to interact with clients, or fail to follow orders properly. This individual may not be a good match for the retail automobile sales industry. If a vehicle salesman remains in this category for an extended period of time, the dealership’s management will fire him or her.

Below average car salesman’s pay

$20,000 – $35,000 per year – The automobile salesperson who earns between $20,000 and $35,000 per year shows up to work every day and just follows the instructions of management. They pretty much do what is asked of them, when it is asked of them. They are still determining whether or whether a profession in automobile sales is a good fit for them, and they have not fully committed themselves to this endeavor. Individuals in this wage bracket may begin to assume they are ‘smarter’ than they actually are after experiencing a little amount of success and may begin to take corners in the sales process.

Average car salesman’s pay

A yearly salary of $35,000 to $60,000 is typical. Salespeople who earn in this salary category typically have previous retail automotive sales experience as well as some natural sales abilities. My belief is that these salesmen have three things in common: they all have the ability to converse well with others, they are people-oriented, and they are capable of handling objections. Typically, these workers are selling a car or doing anything related to selling a car while at the dealership, which means they have very little leisure.

They have a set of strategies that they employ regularly while speaking with consumers, and they rely on their Manager to assist them in closing their transactions when they encounter difficulties.

Above average car salesman’s pay

$60,000 to $120,000 or more per year — These are exceptionally experienced professional vehicle salesmen who have had extensive training and take automobile sales very seriously. These folks have often worked at the same dealership for a very long period of time. They have established a continuous stream of return and referral business over time, and they only sell by appointment, rather than relying on walk-in customers. Individual automobile salesman with salaries in this range are quite rare.

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